Integrated Direct Marketing

Integrated Marketing
Direct Marketing

“The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace”
David Ogilvy, British advertising executive (1911–1999)

Direct Marketing is a very effective method of maximizing ROI and communicating with a target constituency or customer base. It is one of the few offline promotional vehicles that affords significant measurability, accountability and efficiency. AcuteVisibility|BMO will develop a custom Direct Marketing plan for your organization integrating direct mail, email, television and direct telephone campaign elements, individually or in concert to yield maximum results.

Regardless of the mechanism, Direct Marketing follows a tried and true formula.  AVbmo will ensure the process is seamless:


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Identify and classify a list of prospects or customers

Develop targeted offers and messaging

Deliver the communication through some direct means

Track and measure these communications and resulting transactions

Test communication variables to maximize results

Revise strategy and begin the cycle again (i.e."rinse and repeat")

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Our team at AVbmo offers extensive experience in all aspects of Direct Marketing, from telemarketing to catalogs to direct response mail and email campaigns. Regardless of the product or promotion, we will design and deliver a high impact campaign for superior ROI.