Integrated Marketing

Integrated Marketing

“The sole purpose of business is service. The sole purpose of advertising is
explaining the service which business renders. Advertising is... to put the very heart throbs
of a business into type, paper and ink.”

Leo Burnett, advertising executive famous for creating such icons as
the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat,
the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger (1891-1971)


At AcuteVisibility, we like to approach client relationships as partnerships. Your success is our success, and as you grow, we grow along with you. To accomplish this, we use an integrated methodology that allows us to view your challenges from a broader perspective. This ensures that we ask all the right questions, and develop intelligent hypotheses to test and analyze. We make no assumptions and we take the time to reexamine the status quo.

Integrated Marketing is a way of approaching the market as a business person, not just as a marketer or a sales person or a creative. Integrated Marketing seeks to connect business objectives with marketing strategy, and to link ROI (return on investment) with specific marketing initiatives. Moreover, Integrated Marketing unifies all elements of your marketing footprint – from branding to customer relations to web presence – to produce a comprehensive, cohesive messaging engine.

AVbmo’s Integrated Marketing package is customized expressly for each client and may include any combination of the following services:


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Marketing Research, Strategy and Plans
Qualitative and Quantitative Market Research
Competitive Analysis
Product and Corporate Mapping

Technical Writing and Editing
Copy Writing
White Papers and Business Writing
Ghost Writing and Speech Writing

Public Relations
Press Releases and Media Relations
Crisis Management
Industry Relations and Community Outreach
Investor and Partner Relations
Employee Relations and Morale Programs

Creative Services
Creative Direction and Graphic Design
Illustration and Photography
Print Production Management and Print Buying

Direct Marketing

Direct Mail and Email
Direct Response Broadcast

Advertising and Promotions

Cross-Media Advertising Campaigns


Sales Promotions

Media Strategy, Planning and Buying
Media Strategy and Planning
Comprehensive Media Buying Services
Campaign Management

Marketing Programs Management
Project Management

Cooperative Marketing Programs
Event Planning, Promotion and Management

Customer Relationship Management (CRM)

CRM Policy Audits

Customer-Facing Communications Programs

Perpetual Training

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Click on the links above for more information about these services. 
Or contact AcuteVisibility|BMO for a complimentary review of your integrated marketing strategy.